Visual direction Designer's choice Let the designer pick what suits your agency. Noir editorial Near-black background, bone-white type, one warm accent. A high-contrast display serif with tight leading, full-bleed black & white portraits, cinematic pacing. Light atelier Warm off-white paper, ink text, hairline rules, a refined grotesk with a delicate serif for headlines. Airy grid, generous margins, quiet confidence. Bold colour Saturated colour fields (pick an unexpected pair), oversized sans headlines, cut-out and collage compositions, sticker-like labels. Energetic but tidy. Classic luxury Ivory and deep green or burgundy, a classical high-contrast serif, centred symmetrical compositions, small caps navigation, couture-house restraint. New faces / street Raw and youthful: film grain, flash photography look, mono or condensed type, playful asymmetric grid, a scouting-first tone aimed at new talent.